For too many months now, we have been using a new vocabulary that has inevitably arisen due to the epidemiological situation we are experiencing. Not a day goes by without hearing these words that unfortunately have come to stay, creating a linguistic fashion that we wish had never existed.
This is how it is and we must inevitably learn to live with it and get used to this new reality that is here to stay. Other tides of intentions have not had the same social impact because we relativize their repercussion, but they are just as harmful, if not more, than the one that has been stalking us since last year. We refer to the defense of the environment.
The Earth is the gift that has been given to us and, as such, we must preserve it and take care of it as it deserves. This is a responsibility that all of us who inhabit it have and out of respect for future generations. For this reason, at Decoraciones EGEA we have always been committed to those companies that care for and respect the environment and make this aspect the central motive of their company policy.
One of them is the IBEROSTAR Group, a multinational company born in Mallorca dedicated to the tourism sector through countless hotels spread across the length and breadth of the planet. Through the Wave of Change movement, the company is dedicating all its efforts to the conservation of seas and oceans with the sole objective of contributing to the evolution of tourism towards more sustainable parameters.
It may seem unimportant, but when we are talking about a hotel chain with more than 100 hotels, 80% of which are located in coastal areas, presenting initiatives such as coastal protection, sustainable fishing and the elimination of single-use plastics leads us to think that, although much remains to be done, the foundations for good environmental health are still in place, the foundations for good environmental health are being laid and, although it is still difficult to see the results, if all of us in the production chain involved in promoting sustainable tourism support initiatives such as IBEROSTAR's, in a few years we will be able to make sustainable consumption, ecological tourism and the desire to preserve our environment fashionable.
The hotel chain of the Fluxá family has already achieved the first of its milestones, to be free of single-use plastics. In the coming years the milestones to reach are to be waste free and carbon neutral. It is not easy and it is costly, but it is worth it because no one better than us to put an end to the gaps that have been carried out during the last decades.
At Decoraciones EGEA we will contribute with our work to help companies like IBEROSTAR, and others we work with such as Jover, Textiles Roig, Mash or Rioma Textiles, who join this necessary change, to achieve their goals. Therefore, we give priority to all those textile distributors whose business development includes environmental protection, as in the case of Industrias Bitex, which presents a line of recycled and biodegradable fabrics. Because if we all make it fashionable to protect our environment, the result will be beneficial for everyone and we will leave a better world for future generations.